If I may add to this conversation (I am fighting to get my wife off the analogues), I am nearing the two month mark without a cigarette. I have not touched a higher nic juice than 3 mg, except for trying an mtl rta in a shop that had nic salts in (I nearly died) and can honestly say I have not missed a cigarette once. I used to be a heavy(ish?) smoker at at least a pack per day and had been smoking for 20 of my 34 years on earth. If I can mention one little thing that has (so far) worked for me in this journey: Do not try to "replace" your cigarettes, quit cigarettes and then find something new to do instead. You will never get the same taste/buzz from a vape as you will from a cigarette. The same way an alcoholic can't look for a simulated version of his usual poison. You need to look for something else that is great in its own right, for me it has been fruit flavours with some ice (I never got that from a Marlboro). I enjoy the taste of vaping and when I have the Zeus on, I enjoy watching the clouds too. @Braki I am not sure if this is something that will work for your husband, but maybe take him to a vape shop and let him spend some time (or multiple times) tasting the demo flavours to look for that "wow" juice? If he can find something other than Tobacco, maybe that will be his "new" thing? This is by no means something that will work for everyone (or even many people), but perhaps it is worth a shot to try? This may also add to that angle it being his decision, if he goes out to find something for himself?