IMO we have reached a point where the basics of all mods remain the same. I intend giving my thoughts about what I want to hear about a new mod (in no particular order). What I Want to Hear : Ten to 15 mins. A little longer if there is real innovation to reveal. Name the board (DNA Hihi, Omni Gene etc) and give a brief run through the menu. If significant changes have been made an opinion on these would be appreciated. Colours available, materials used, including brief comments on fit and finish. A brief size and mass comparison with a very well known mod or two. A brief look at battery door and battery types which fit. on a squonker a quick look at the bottle or PTF or topfill. An indication as to screen brightness and readability. One sentence on whether it handles temp control well or not. Size of largest atty it will take without overhang. Something that I can't see in the video eg rattle or bad button push. I have almost certainly left out a couple of items but you should get the general idea. What I Don't Want to Hear A five-minute speech about what it looks like. I can see what it looks like. I am watching the video. Great if they tell you that the mod is a true red and not pink as it appears on video. Telling me that this mod is really ugly or beautiful. I know that Charlize Theron is beautiful and I have never met her. I don't need to see the reviewer try four attys on the mod to prove that a 25 mm will overhang. If I can't trust him/her on this simple matter then I doubt that he/she will survive as a reviewer. Don't tell me what I already know. Some reviewers spend ages pointing out the fire button, menu button, up and down buttons, USB port, 510 etc. No car reviewer will tell you that car X has four wheels, a steering wheel, and windows, and then show you them to prove it to you. If it's a single battery mod don't tell me that the battery won't last a full day at 50w. Don't spend ages telling me that the mod is a fingerprint magnet, and then demonstrate this several times by poking at it with a sweaty finger, and then giving it a quick polish with a cloth. Don't spend ages telling me that the mod was designed by a friend but that you will still give an honest opinion. Don't tell me that the 510 is spring mounted. It will only be interesting to hear if it isn't. For the love of all that is holy don't tell me that you wish that they had sent you the black one, or silver one or red one. I couldn't give a tinkers you vape hardware privileged sod. Don't tell me that you don't like the position of the fire button, assuming that it is in a "normal" position. If it is under a flap beneath the mod then, by all means, discuss it. In the days when mods were new and exciting, we all appreciated in-depth reviews as we were learning along with the reviewer. Innovations were being made frequently and the mere idea that Wismec had released a triple battery mod was truly amazing. Nowadays it's just another mod. If there is true innovation, by all means, go mad I want to hear about it. If its just another mod, give me the basics, and let me have a good look at it. Don't get me started on RDA, RTA, RDTA reviews. As for juice reviews, I stopped watching the moment I started DIY over four years ago. DIY reviews are problematic but useful. But that a completely different matter.