British American Tobacco spokesman Kingsley Wheaton told ITV's Tonight that his firm believes electronic cigarettes are "substantially safer" than conventional cigarettes.
"We believe that as they are they are today - and we believe there are various parts of the scientific community who would agree with us - they provide a substantially safer alternative to smoking a traditional cigarette," he said in a conversation with ITV News
watch video here: http://www.itv.com/news/update/2014-01-23/tobacco-firm-e-cigarettes-substantially-safer/
"We believe that as they are they are today - and we believe there are various parts of the scientific community who would agree with us - they provide a substantially safer alternative to smoking a traditional cigarette," he said in a conversation with ITV News
watch video here: http://www.itv.com/news/update/2014-01-23/tobacco-firm-e-cigarettes-substantially-safer/
Can't look at that but my perspective on this is that we live in the Electronic Era and should move in this direction with tobacco as well seeing that it is healthier. Meaning ecigs. 
