British American Tobacco spokesman Kingsley Wheaton told ITV's Tonight that his firm believes electronic cigarettes are "substantially safer" than conventional cigarettes.
"We believe that as they are they are today - and we believe there are various parts of the scientific community who would agree with us - they provide a substantially safer alternative to smoking a traditional cigarette," he said in a conversation with ITV News
watch video here: http://www.itv.com/news/update/2014-01-23/tobacco-firm-e-cigarettes-substantially-safer/
"We believe that as they are they are today - and we believe there are various parts of the scientific community who would agree with us - they provide a substantially safer alternative to smoking a traditional cigarette," he said in a conversation with ITV News
watch video here: http://www.itv.com/news/update/2014-01-23/tobacco-firm-e-cigarettes-substantially-safer/