When we announced our premium ranges - Signature and Private Bins - we intended them to be for the retail market in order to get a wider distribution. For that reason the prices were set more in line, although not quite there, with retail prices even though we would have preferred to set them lower.
https://www.ecigssa.co.za/all-day-vapes-signature-range.t33378/
The main reason why we wanted wider distribution was that we operate from Pretoria, so customers in areas outside Gauteng had to pay quite a bit for shipping.
We have now decided that we will remain the primary channel - direct to public - for our juices within SA, and have re-aligned our offering accordingly.
The Signature and Private Bin ranges' prices have now been lowered to what we initially would have preferred them to be, which is a considerable drop as we do not have to factor in a third party's margins.
To overcome the distribution problem we have changed our shipping structure to a simple rate that covers the whole of the SA, making it easy for customers outside of Gauteng to buy.
Our shipping is now set to R35 for orders up to R300 and Free for orders of R300 and above, nationwide.
That, we feel, should open up the whole SA to our juices more effectively than going through retailers.
https://alldayvapes.co.za
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